Creative Minds Behind The Work We Love

Join Our Movement!

Our team consists of globally diverse — dynamic individuals united by a shared vision and a drive to create purposeful, human-centered experiences. Each of us brings a unique voice to the table, and together, we make it all happen.

Roxanna Zarnegar

Founder – CEO @rubyart.net & Professor

Amy Kim

Managing Director of Ruby Design Studios

Eirini Karvouni

Chief Engineer

Vicky Sarri

Financial Controller

Our Studio

Ruby Design Studios

Ruby Design Studios opens its doors to external clients offering a collaborative opportunity for total immersion into our design practice. We don’t simply consult; we embed your challenge into our process. At Ruby, we solve problems by thinking critically, designing intuitively, and building systemically. Every engagement becomes a living case study in transformation — where complexity is organized, creativity is structured, and solutions emerge through disciplined design strategy.

Strategic Creative Studio

Ruby Design Studios partners with companies & individuals seeking boundary- pushing creative thinking & structured design execution. We don’t just offer services — we embed ourselves in your challenge. From strategy & systems to visuals and experiences, our studio operates like a living case study.

Open Call for Collaborators & Creators

We collaborate with clients on ambitious projects across industries & we also cultivate a global network of multidisciplinary artists and designers. Whether you're a company seeking transformative design or a creative eager to contribute your craft, Ruby Design Studios is open for partnership.

Design is Our Operating System

At Ruby, design isn’t aesthetic fluff — it’s critical thinking in action. We lead with systems thinking, intuitive design, and strategic frameworks to create work that’s built to scale, last, and evolve.

Design Culture as Ecosystem

We don’t just hire talent — we build a culture. We value curiosity, autonomy, systems fluency, and vision. We work best with creators who think like strategists and strategists who design like artists.

Want to work with Ruby Design Studios as a client, collaborator, or creator?

Join the Movement! Our app will be live in 2026.

Join the movement redefining how the world discovers, collects, and values art, because culture’s next frontier belongs to everyone, because culture’s next frontier belongs to everyone.

At RubyArt, we recognize art’s worth in its ability to move people, not pixels.

RubyArt’s mission is to make the art world more connected, equitable, and alive. By merging technology, storytelling, and community, it transforms art from a static asset class into a dynamic network of experiences and value creation.

RubyArt is the flagship platform of Provenance Art & Culture Inc. (PAC), is reimagining how the world measures and experiences art. Born from decades of leadership experience at Christie’s, Artnet, and Parsons School of Design, RubyArt was created to unlock the full potential of the global art economy.

Beyond Static Content

In RubyArt, Art isn’t just pixels on a screen, it’s a lived, shared experience that connects people.

Attendance as Metric

In RubyArt, cultural relevance is measured by who shows up, where, & why.

Community Over Algorithms

We celebrate artists, curators, & collectors who build real communities, not algorithmic popularity.

Our Value Preposition

Explore. Collect. Create Experiences.

The art market is stagnant at roughly around $65B, while the creator economy is projected to exceed $480B by 2027.RubyArt exists at the intersection of these converging worlds, where the art market meets creator culture and event technology to form a multi-trillion-dollar ecosystem of growth and innovation. RubyArt exists to make that truth visible, measurable, and global.

Challenging Gatekeepers

For centuries, the art world has been controlled by gatekeepers, elite galleries and institutions deciding who gets seen and who doesn’t. RubyArt redefines access by opening visibility to all creators.

Empowering the Unseen

Millions of artists and curators remain outside the system, unable to access audiences or sustainable revenue. RubyArt brings them into a transparent ecosystem built on participation and engagement.

Redefining Creative Value

We measure value not only by sales but by the audiences artists attract, the communities they build, and the impact they create. In this new model, visibility and impact replace hierarchy and opacity.